A system
of Cards
What are cards?
All items and content on the site are displayed on the platform as Cards. Think of cards as modular containers within the platform that can be shifted around and shared. We created them because we realised that sellers were unsure of what counted as a story and for them to share their stories they needed a little prompt.
Why we created cards
One of the things we set out to do was to encourage more storytelling in online craft marketplaces. However, one of the barriers to this was that sellers were not sure how. Many marketplaces such as Etsy and Carousell try to encourage sellers to ‘tell their story’, but through our observation and interviews with sellers we realised that the big question they had was how were we going to do this?
Cards were developed as a way to help sellers break down their story with prompts.
Image box for users to add pictures
Content Prompt: Can be changed by the seller any time
Types of cards
Content Cards
Content cards contain stories shared on the platform.
Reposted Cards
After any card has been reposted, a header appears on the card to display the name of the user who reposted it and the original poster.
Item Cards
Item cards contain products being listed on the platform for sale.
Marketplace Cards
A Marketplace is a user curated collection of items. A Marketplace card contains a preview of some of the items within the collection.
Reposting a card shares it to the user’s followers on their feed
Liking a card saves it on the user’s own profile page
Tapping on an Item or Marketplace card reveals its contents
Actions
Examples of actions that can be performed on Cards.
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