Creating Narratives
The power of
Storytelling
Storytelling has been regarded as a powerful communication tool central to our existence. In business and marketing, brands have used storytelling to provide deeper meaning to the brand and enhance connections consumers have with it. It also plays a huge role in shaping behaviour and altering consumer attitudes toward products and services.
Visiting craft markets
We wanted to first understand the kind of narratives that were being exchanged in craft markets. So we spoke to sellers, visited several craft marketplaces and observed the interactions and conversations exchanged within those spaces.
Photos from Public Garden, Singapore Art Book Fair, Boutique Fairs Singapore and The Local People
Online vs Offline
Experience
Craft marketplaces allow users to share their creations, interact and exchange information with others. They present a big opportunity for storytelling to happen which is absent in online craft market platforms.
How did you come up with this?
Offline Conversations
What are the shipping costs?
Online Conversations
Where do you source for your materials?
Offline Conversations
How long will I have to wait for the item to arrive?
Online Conversations
How did you start getting into these sorts of crafts?
Offline Conversations
What is your return policy?
Online Conversations
Craft marketplaces are bursting with stories. But they aren’t the focus for buyers and sellers who sell and shop online. We realised that online, people tended to focus on more pragmatic aspects such as cost.
So how might we create more opportunities for storytelling to happen in the online craft marketplace?
Explore the ways we did it
Thought starter
What are other ways to encourage buyers and sellers to participate in more storytelling online?
Thanks for sharing!
